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in our study. Blue Ocean Strategy harvard business review • october 2004 page 5 ... Dell created a blue ocean in a highly competitive industry by creating a new purchase and delivery ... For example, Mexican cement company Cemex shifted its unit of business from cubic yards of cement to delivery window: the right ...
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CEMEX de, known as Cemex, is a Mexican multinational building materials company headquartered in San Pedro, near Monterrey, manufactures and distributes cement, readymix concrete and aggregates in more than 50 countries. It is the second largest building materials company worldwide, only after LafargeHolcim..
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Cemex | Cement Industry Case Study | Blue Ocean Strategy ... Cemex, one of the world's largest cement producers, created a blue ocean of high profitability and growth in the cement industry that historically competed solely on price and functionality. It did so by shifting the orientation of its industry from functional to emotional.
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